Innovative placement of Ads

Exams are over and I am back once again. So today I am going to show you the real kind of advertisements which are not the posters only but are placed in such a way and at such places where there is real environment that these ads look real. I know you are not getting what I want to say. Just look at these Photographs and after that you will you will understand what I want to say.Aseema charitable trust wanted to promote the cause of educating street children amongst the affluent citizens of Mumbai. Being apathetic to this need, they had to be shaken up and made aware. For this purpose the ubiquitous storm drain is transformed into an ‘Abacus’. In this way school was brought to the street. Their target was affluent residents of a high end housing complex in Mumbai.

Britannia cheese introduced its low fat version in the Indian Market. An effective ambient innovation was required to drive across the point that low fat cheese can really help. For that purpose a creative sticker was placed between two seat numbers in trains to catch the attention of regular commuters, office goers etc. The purpose was to show that fat is comparatively less.

Moser Baer had the challenge to create awareness amongst the target audience about the great storage capacity of its pen drives. For that Moser Baer created a disrupted idea that would catch everyone’s attention on the road. A fabricated base of pen drive was attached to the local goods carriage trucks that run within the outside cities. The result was that consumers were found talking about this outdoor innovation. Enquiries have also been reported at the retail stores post the event. Apart from creating the awareness about the storage capacity of its pen drives, the campaign also helped customers choose from other available options.

Deliberate efforts were made to make the ad of Orient Fans innovative and more attractive. The innovation is like that due to the air of orient fans everything is blowing. Its tagline says ‘More Air Everywhere’ and in this ad the air is so much that the posters surrounding it are torn and are blowing. What an AMAZING IDEA!!! Wow

The Ad is of SimplyMarry.com and the knot is tied just above the Road to catch the attention of passersby. The red Scarf is indicating Bride and White one is indicating Groom. Again its an excellent example of Ad innovation.

This is an Ad of a Drill making company. Just look at the placement of its Ad. The Ad promises that it can drill through anything and its placement promises that it can even drill through mountains and can create tunnels!!! LoL . Here the concern is just that how the innovative placements of Ads are more appealing and catchy.

Right Ad at the right place works a lot and can bring more than what is expected.

Samsung: Making of 3D Ad for Its 3D TV

Samsung took a big step in Home Entertainment by launching FIRST 3D LED TV. Samsung got the edge as it was first company to come up with this technology and no doubt its promotion was very good. The preparation for bringing the LED TV into the market was not less than the efforts it might have made to develop this technology. The company promoted the TV mainly by putting big banners on all the agencies of SAMSUNG and by doing advertisement on TV. An amazing 3D Ad was prepared to promote the 3D TV to show the real world into the TV and to make it feel like we are watching an event. To show this thing the Ad need to be very effective and live.

Look at this Teaser first:

 

Samsung took 8 months for the preparation of this 3D for the promotion of 3D TV. This shows that Ad building is not easy, its more rigorous process than launching and promoting the product. To make this Ad live the company dint left any efforts which it can make.

Let us watch the making of this Ad.

The biggest challenge was to show 3D image in a 2D image as the Ad is going to be broadcasted on 2D TVs. Some shoots are taken in Buenos Aires of Argentina as the City is clean and contemporary, not bland. The team spend 3 days in Buenos Aires shooting outside and rest is done in the studios. Some 3D effects are given by moving camera and rest you can see in the Making that how handheld moves were made with cameras. All the mathematical measurements were taken to replicate the waterfall move.

Now have a look at the Final Ad that is prepared after so many efforts.

The ad is trying to show optical illusions throughout the city. Its a fun commercial where people are discovering 3D images in their everyday environment. The ad tries to make the feel as if you can touch it what is seen on the screen or as if you have portaged into another world. The music ‘Trickle’ is given by Morgan Van Dam.

Samsung did the positioning of its product very well directly into the mind of consumers. Now everyone knows 3D LED TV by the name of Samsung, not by any other company. I hope my readers might have enjoyed the making of 3D and might have learned that how the ads are created and how much preparation is required for them. I will try to keep on posting something new and innovative about Ad Industry which will help you to gain interest and increase your knowledge.

VW Vento: Talking Ad in Newspaper

The ad world is so dynamic that no one can presume that what is going to happen and when and how. Its hard to know what is going to happen and its very hard to know that how it is going to happen. I am here talking about the innovation in the ad campaigns of Volkswagen for its new models.

The Speaking Newspaper: Talking Print Ad

On Tuesday, 21 Sep 2010, readers of The Times of India and The Hindu in Mumbai, Delhi, Bangalore, Pune and Chennai woke up to the surprise of their newspaper ‘speaking’ to them about the Vento, the first ever advertising campaign of this type in the world. Its first time in the ad history that Newspapers started speaking. If you don't believe just look at the video when Times of India and The Hindu started speaking. The Advertisements concepts of marketing are getting changed completely.

Look at this 16 sec audio ad in The Hindu and  the Times of India and be ready to keep your fingers under your teeth!!!

 

 

This is the Ad Campaign of VW Vento. The company want those to listen who have stopped listening the ads, those to see who have stopped seeing the ads And company want those to pay attention who have stopped paying attention to the Ads displayed on the Newspaper. Any how the company wants to attain the Attention of Everyone by doing something different and creative. By showing such kind of ad in TOI and Hindu the company is targeting not only business class but the service class too.

Now look at the TV Ad of VW Vento.

VW Vento: Crafted with so much passion, its hard to let it go. The passion of employees, workers and team members for Volkswagen is clearly shown in this Ad. The ad showing a girl clinging to the car, engineers loving the engine, workers touching the logo, mangers hanging with the car and all the team members showing the passion that its hard to let the Vento let go, that all shows the emotional bonding the car has with its employees working in the workshop. The Ad tries to develop the emotional relations with its employees as well. So this is how the new Volkswagen Vento is trying to develop relationship with the customers by directly hitting their minds.

Lux: Musical Ad Campaign

Lux is known as the Soap of the filmstars. Lux invented the concept of celebrity endorsements and that was what gave them a highly differential positioning. Now everyone has a celebrity endorser. So, they really need to up the ante on their product and find an essence that goes beyond the whole ‘soap of the film stars’ positioning. I still remember those days when lux was known only because of Aishwarya Rai, later on Priyanka and Katrina replaced her.

Now the soap is not endorsing the filmstars only but the music too. Now a days you can see all the lux ads with a music by Shankar Ehsaan Loy i.e. ‘Sone se bhi sona lage’. The companies are now making efforts that a product should be known not only by some celebrity, or some cartoon or sign, but by some music too. The product SHOULD NOT ONLY BE SEEN but SHOULD ALSO BE HEARD. Making the product hearable so that whenever the music of a particular product is going on, the listener should have the feel of that particular product. Earlier only Telecomm companies were doing that by releasing Airtel Music, Reliance Music etc.

JWT India is handling the account for Soap from Hindustan Unilever Limited. Look at the trend which JWT is following for LUX Soap Ads with the music of Shankar Ehsaan Loy.

Look at this ad carefully.. The ad is focusing on the softness of the skin after using LUX soap. Katrina’s touch with a man gave him a feel of smoothness. The ad is trying to establish the image of LUX as the Soap of the Models, that models becomes smooth after using that soap.

The ad is again focusing on the feel of smoothness and softness.

Aishwarya Rai is seen in the lux ad after a long and with completely new look and feel. Earlier she used to come alone for the ad of LUX but now she and her husband are seen together in the ad of LUX. Again you can notice the same music by Shankar Ehsaan Loy i.e. Sohne se bhi sona laage. Both are seen in completely new look as they were never seen before. It starts with Rai Bachchan blindfolding Bachchan. He then tries to catch her, but she keeps getting away because her skin is very soft. He eventually grabs her, only to realize that he’s caught hold of the maid. Bachchan becomes the third man to appear in Lux ads after Paul Newman and Shah Rukh Khan. The Couple is featured in a Lux advertisement for a whopping amount of Rs 7.5 crore.

Asin is now Brand Ambassador of LUX after Aishwarya, Priyanka and Katrina. Wish the same music campaign but with some modulations in the music. This time the beats are different and with female voice. The ad is focusing on the golden skin with soft touch.

In all the four ads HUL is trying to to develop the image that LUX is the soap of Filmstars/Models/Celebrities and it makes the skin soft. So, the ad is targeting those people who wants to look like Film stars and the customer could feel that they they are now celebrities after applying that soap.

Virgin Mobile: Think Hatke

Virgin Mobile is know for its innovative commercials. These commercials are capable of attracting interest of the users, irrespective of their impact on the sales. But here the main thing is that, the ads are able to bind people on TV. Have a look at one of the best ads of Virgin.

 

The ad is all about an idea that how a girl befools her parents to go for outing with her Boy Friend. Though it was successful in getting the attention of viewers but it was not much successful in getting business for Virgin Mobile because the ad is very less about the product, but more about the girl and her parents. In the whole ad it was not clear that how the Virgin Mobile make people to ‘Think Hatke’ and the ad was not able to show the role of Virgin Mobile in this prank.

But one thing is very clear that such kind of innovative ideas do the branding of a product perfectly, and the Ad starts getting known of that particular brand.

Hummer: Son of Monster & Machine

I was going through the ads and I found it appealing and innovative. Have a look on this ad and then think for a while and then imagine the work of Visualizer in Ad Industry.

 

So this is a love story of  a Giant Robot and a Godzilla that gives birth to Hummer. The ad is appealing in the sense of it innovation and the message it is conveying. This ad depicts the strongness of Hummer as it is shown as a son of Strong Objects. The ad is meant to target Sporty People and  Adventure loving people who dares to challenge any Monster and are ready to fight with any machine.