After a long I am back on blogging and trying to give some variation after finding time from my busy schedule.
It’s a season of Super Bowl so my topic of today is about Super Bowl Ads. Firstly let me tell you what is Super Bowl. For all of you who don't know, the Super Bowl is the NFL Championship, for American Football. American football is a sport that is pretty much just rugby with pads, time-outs, a little break in-between every play, and cheerleaders. Super Bowl is not known for its Game but for the money spent on Ads during this tournament. Every years billions of dollars are spent on the ads in this tournament. Ad agencies tries to make the ads most innovative and funniest for this tournament. And even people watch the tournament more for watching ads and getting entertained through ads.
Now the question is that, does the money spent on Super Bowl ads makes any sense. Most Super Bowl viewers are more interested in how funny a commercial is as opposed to what it's trying to sell. More over in Super Bowl ads the competition remains so much that so many ads are shown and it becomes impossible for the viewers to remember any of the ads.
Take last year's most popular advertisement. That one featured Betty White, but does anyone remember which product she was representing? If viewers remember anything about Super Bowl commercials, they remember the celebrities, they don't remember the brands.
Super Bowl advertising really proves one thing: consumers are fickle. While big businesses spend big bucks on commercials that air during the Super Bowl, most viewers aren't rushing to the stores to pick up the latest products rapped by the likes of Justin Beiber. Marketing is about making a sell. When big businesses figure that out, maybe Super Bowl spending will decline.
This year's run of Super Bowl advertisements saw its share of winners – and plenty of losers, right?
From resurrecting Doritos, dogs serving Bud Light, a Skecher celebutant to socia networking sites, this year's Super Bowl sponsors had a variety of creative ideas in store for its viewers.
Some advertisements were hilarious, and some were quite boring to say the least.
As for humor, it might be fair to say that the Doritos chip ads can claim bragging rights over the other slew of sponsors.
Definitely a viewers' favorite, the "Healing Chips" ad brought a 91 percent positive rating on www.foxsports.com/ads, the official site for the advertisements.
The good folks over at Bud Light also showed their company spirit, especially in their "Dog Sitter" ad that featured a middle-aged man offering to help dog sit while his friend leaves the house for a night.
Shifting to later that night, the dogs have been trained to host, spin music, and wait on party-goers. The ad showed one of the dogs acting as a bartender while issuing out ice cold glasses of Bud Light. Now that's a mind boggler for you, but it still pulled in an 89 percent approval rating.
There were other sponsors such as McDonald's and Bridgestone anthropomorphized animals and pets in such a way to gain viewership and popularity for their advertisements.
Bridgestone's "Karma" ad was the highest rated at 97 percent.
E-trade made a statement this year by using the "talking baby" in its run of advertisements. However, the concepts and dialogue consisted of dry humor that slowly turned into an unsuccessful joke. Still, it was very popular with viewers.
Aside from being sponsored by some of the world's most lucrative franchises, it was evident that even the most popular companies couldn't quite hold up their end of the deal.
Skechers went out of the ordinary this year when they chose to collaborate with "celebutante" Kim Kardashian in hopes of boosting the demand of its new line of workout shoes.
It was a very nice try, but it was obvious that regardless of Kardashian's new found fame and popularity, the viewers weren't buying that one the least bit. It received a 30 percent approval rating. That's about the same as the public's approval of Congress.
Instead of entertaining, some advertisements pushed the limits of taste
One Doritos ad featured an effeminate man on break during a regular day at work who gave off the impression that he would do anything for a bag of Doritos chips – even if it meant licking leftover chip bits off the fingers of one of his male co-workers.
The stereotype of promiscuous gay men was blatant, and the use of the stereotype was not an easy pill to swallow for some.
After this Sunday, surely the world of advertisement media can now be compared to sports. You win some. You lose some.
