Mascots as Trade Symbol

The brand of any company or product is known by certain pictorial representations. These pictorial signs can be Logos, Symbols, Trade Marks, Mascots etc. that attracts the attention consumer and soon the product starts getting known of that picture. Let us see some of the Mascots which got big success in attracting the interest of consumers.

Shera - The Mascot

Shera, mascot of the XIX Commonwealth Games 2010 Delhi, is the most visible face of the XIX Commonwealth Games 2010 Delhi. His name comes from the Hindi word Sher – meaning tiger. Shera truly represents the modern Indian. He is an achiever with a positive attitude, a global citizen but justifiably proud of his nation’s ancient heritage, a fierce competitor but with integrity and honesty. Shera is also a ‘large-hearted gentleman’ who loves making friends and enthusing people to ‘come out and play’.

In Indian mythology, the tiger is associated with Goddess Durga, the embodiment of Shakti (or female power) and the vanquisher of evil. She rides her powerful vehicle – the tiger – into combat, especially in her epic and victorious battle against Mahishasur, a dreaded demon.

Shera embodies values that the nation is proud of: majesty, power, charisma, intelligence and grace. His athletic prowess, courage and speed on the field are legendary. He is also a reminder of the fragile environment he lives in and our responsibility towards the protection of his ecosystem.

There are some Mascots in Indian history who have gain tremendous success. Let us discuss about some of them.

Mascot Name: Gattu

Representing: Asian Paints

Created By: R.K. Laxman

This Gattu character got a big success in advertisement industry. It was able to appeal the nerves of the common man. This mascot shows the love of Gattu with Asian Paint that how desperate he is to paint. Look at the passion and zeal of that boy that he has painted his arms and legs even.

 

 

Mascot Name: Amul Girl

Representing: Amul Butter

Created By: Eustace Fernandes

Amul girl, dressed up in polka dots with blue hair and orange face, ruled the hearts of millions of Indians, since 1966. The ad became a roar with the tagline 'Utterly butterly delicious Amul'. The Mascot attracts the attention of Kids and Children, ultimately tending the elders one even to buy it. Advertisements are many in India yet nothing can score higher and privileged than the iconic Amul girl, which turns 44 this year, is all set to enter the Guinness Book of World Records for being the longest running campaign in the world.

 

 

Mascot Name: Maharaja

Representing: Air India

Created By: J Walter Thompson

The success of Maharaja is not hidden from anyone. What Maharaja has given to Air India might not have been given by anything else in the history of Air India. This cartoon is making the customer feel like Kings that have been served with pride. Air India is trying to give Royal Hospitality to their customers with this Mascot

Mascots are playing vital role in giving the feel of Relatedness to the customers and are very helpful in Brand Promotion.