No Idea Get Idea: Mobile Number Portability

On one hand where Airtel is on the verge of Rebranding itself with new Logo, Tune and Campaigns, on other hand one of its rival telecomm company is busy in generating new ideas. I hope you might have got that of which company I am talking about. Yes, I am talking about !dea .

As the name suggests !dea always comes up with some new ideas to appease its customers. Sometimes it brings some social messages like save trees by reducing the use of paper and sometimes it brings education for all.

Teach Everyone with !dea Mobile

There are various ads in which !dea is found to be not discussing its services but just giving message to the public that what they can do with an !dea phone. The message are like bringing democracy through !dea or eradicating the language barriers through  !dea .

No Language barriers if you have !dea

So the ads of !dea are known for bringing new ideas to people suggesting new reasons to buy !dea .

After getting the Green Signal for MNP- Mobile Network Portability, !dea launched its campaign for MNP before the launch of the service, leaving no chance for its competitors to capture its market share through this MNP service. The service will allow the users to switch the mobile operator without changing the number. And !dea  is seeking for its rival’s customers to switch over to it’s network. We can very easily identify the level of SWOT analysis done by Aditya Birla Group.

!dea is trying to attract its Rival’s market share on the basis of following 4 basic issues:

1. Unnecessary balance deduction

If you have unnecessary balance deductions then switch to !dea

 

2. Excessive Mobile Bill

 

Switch to !dea if you have excessive mobile bill

 

3. Network Problems

 

Switch to !dea if you are stuck up with Network Problems

 

4. Wait on Customer care number

 

Get !dea to reach customer care immediately

 

!dea , very selectively has given the name to its campaign – No Idea? Get Idea.

The campaign says that if you have no Idea that why you are facing these problem then switch to !dea . The Ads shows the scenes of 4 different places – Office, Parking, Lift and Bus that shows its approach in targeting the places too. If you are in Bus, Office, Lift or in Underground Parking you will get the Network and Services of !dea , this is the approach in showing these places.

 

The company is expanding its business right now, though it is one of the initiator of mobile services in India with the name of ESCOTEL, yet it is still growing.

Here I have an Idea – The Idea is that I need the valuable comments of my readers about what more I can add to my posts and what are the areas of improvements.

 

WHAT AN IDEA SIR JI… tin tin tining

So, everyone please comment…