Irrelevant Message in Ads

After watching Masculine Rat now you are very much familiar with the kind of innovation in Ads that is just for the purpose to make the TV viewers laugh and to make them watch the Ad in spite of changing the channel. In this race to tend people stick to the channel during Ad, lots of unrelated Ads get prepared, where the only purpose is to keep the viewers tied to a particular channel and make him laugh by an Ad. The message given by such ads is completely unrelated and unproductive with special focus on the Brand Name. These Ads begins with catching the attention of viewers, then developing the interest giving them a sort of joy & laugh and ends with focusing on Brand Name and Product. Watch this Ad and then it will be more clear.

The ad shows a boy who is doing the nonsense after eating Snikers Cruncher. He started doing crunchy activities and hit his car with a Hut. The as has no relevance with the Product. If we talk about message then it was that after eating crunchers you will become mad. The only thing was that it was a sort of mad story which was binding people to think what’s next and it focused on the Product Name at last creating the hunger for Crunchers.

I am not able to get what the Ad wants to show, except that it is emphasizing the word Doritos by relating it with Dog. From beginning to end the Ad is displaying the The Wrapper, A Snack(a piece in Boy’s Hand) and Brand Name putting the three in the minds of customers. The motive of showing wrapper is just to develop the its image in the minds of customer, showing snacks is to show that this is the real product which you are looking for and Brand Name is to remember the product and identify it when you will find it in the market leading to the purchase finally. If we look at the message it is again completely irrelevant that shows that Doritos makes Dogs smarter that Human. The Ad is full of fun and humor so does the perfect branding of the product.

Hehe… again a very funny and totally irrelevant Ad. Everyone is punching other without a reason. But the flow of Ad is so good that it is compelling to watch the full Ad. And at last as I told you that these kind of Ads focuses on the Brand name at the last, this Ad also focuses on the logo of Volkswagen and this silly campaign of VW ‘play punchdub at vw.com’. Though the campaign is silly but if it is able to develop the interest of the customers, such campaigns get so much hike that these get successful.