Innovative placement of Ads

Exams are over and I am back once again. So today I am going to show you the real kind of advertisements which are not the posters only but are placed in such a way and at such places where there is real environment that these ads look real. I know you are not getting what I want to say. Just look at these Photographs and after that you will you will understand what I want to say.Aseema charitable trust wanted to promote the cause of educating street children amongst the affluent citizens of Mumbai. Being apathetic to this need, they had to be shaken up and made aware. For this purpose the ubiquitous storm drain is transformed into an ‘Abacus’. In this way school was brought to the street. Their target was affluent residents of a high end housing complex in Mumbai.

Britannia cheese introduced its low fat version in the Indian Market. An effective ambient innovation was required to drive across the point that low fat cheese can really help. For that purpose a creative sticker was placed between two seat numbers in trains to catch the attention of regular commuters, office goers etc. The purpose was to show that fat is comparatively less.

Moser Baer had the challenge to create awareness amongst the target audience about the great storage capacity of its pen drives. For that Moser Baer created a disrupted idea that would catch everyone’s attention on the road. A fabricated base of pen drive was attached to the local goods carriage trucks that run within the outside cities. The result was that consumers were found talking about this outdoor innovation. Enquiries have also been reported at the retail stores post the event. Apart from creating the awareness about the storage capacity of its pen drives, the campaign also helped customers choose from other available options.

Deliberate efforts were made to make the ad of Orient Fans innovative and more attractive. The innovation is like that due to the air of orient fans everything is blowing. Its tagline says ‘More Air Everywhere’ and in this ad the air is so much that the posters surrounding it are torn and are blowing. What an AMAZING IDEA!!! Wow

The Ad is of SimplyMarry.com and the knot is tied just above the Road to catch the attention of passersby. The red Scarf is indicating Bride and White one is indicating Groom. Again its an excellent example of Ad innovation.

This is an Ad of a Drill making company. Just look at the placement of its Ad. The Ad promises that it can drill through anything and its placement promises that it can even drill through mountains and can create tunnels!!! LoL . Here the concern is just that how the innovative placements of Ads are more appealing and catchy.

Right Ad at the right place works a lot and can bring more than what is expected.