VW Vento: Talking Ad in Newspaper

The ad world is so dynamic that no one can presume that what is going to happen and when and how. Its hard to know what is going to happen and its very hard to know that how it is going to happen. I am here talking about the innovation in the ad campaigns of Volkswagen for its new models.

The Speaking Newspaper: Talking Print Ad

On Tuesday, 21 Sep 2010, readers of The Times of India and The Hindu in Mumbai, Delhi, Bangalore, Pune and Chennai woke up to the surprise of their newspaper ‘speaking’ to them about the Vento, the first ever advertising campaign of this type in the world. Its first time in the ad history that Newspapers started speaking. If you don't believe just look at the video when Times of India and The Hindu started speaking. The Advertisements concepts of marketing are getting changed completely.

Look at this 16 sec audio ad in The Hindu and  the Times of India and be ready to keep your fingers under your teeth!!!

 

 

This is the Ad Campaign of VW Vento. The company want those to listen who have stopped listening the ads, those to see who have stopped seeing the ads And company want those to pay attention who have stopped paying attention to the Ads displayed on the Newspaper. Any how the company wants to attain the Attention of Everyone by doing something different and creative. By showing such kind of ad in TOI and Hindu the company is targeting not only business class but the service class too.

Now look at the TV Ad of VW Vento.

VW Vento: Crafted with so much passion, its hard to let it go. The passion of employees, workers and team members for Volkswagen is clearly shown in this Ad. The ad showing a girl clinging to the car, engineers loving the engine, workers touching the logo, mangers hanging with the car and all the team members showing the passion that its hard to let the Vento let go, that all shows the emotional bonding the car has with its employees working in the workshop. The Ad tries to develop the emotional relations with its employees as well. So this is how the new Volkswagen Vento is trying to develop relationship with the customers by directly hitting their minds.