Samsung: Making of 3D Ad for Its 3D TV

Samsung took a big step in Home Entertainment by launching FIRST 3D LED TV. Samsung got the edge as it was first company to come up with this technology and no doubt its promotion was very good. The preparation for bringing the LED TV into the market was not less than the efforts it might have made to develop this technology. The company promoted the TV mainly by putting big banners on all the agencies of SAMSUNG and by doing advertisement on TV. An amazing 3D Ad was prepared to promote the 3D TV to show the real world into the TV and to make it feel like we are watching an event. To show this thing the Ad need to be very effective and live.

Look at this Teaser first:

 

Samsung took 8 months for the preparation of this 3D for the promotion of 3D TV. This shows that Ad building is not easy, its more rigorous process than launching and promoting the product. To make this Ad live the company dint left any efforts which it can make.

Let us watch the making of this Ad.

The biggest challenge was to show 3D image in a 2D image as the Ad is going to be broadcasted on 2D TVs. Some shoots are taken in Buenos Aires of Argentina as the City is clean and contemporary, not bland. The team spend 3 days in Buenos Aires shooting outside and rest is done in the studios. Some 3D effects are given by moving camera and rest you can see in the Making that how handheld moves were made with cameras. All the mathematical measurements were taken to replicate the waterfall move.

Now have a look at the Final Ad that is prepared after so many efforts.

The ad is trying to show optical illusions throughout the city. Its a fun commercial where people are discovering 3D images in their everyday environment. The ad tries to make the feel as if you can touch it what is seen on the screen or as if you have portaged into another world. The music ‘Trickle’ is given by Morgan Van Dam.

Samsung did the positioning of its product very well directly into the mind of consumers. Now everyone knows 3D LED TV by the name of Samsung, not by any other company. I hope my readers might have enjoyed the making of 3D and might have learned that how the ads are created and how much preparation is required for them. I will try to keep on posting something new and innovative about Ad Industry which will help you to gain interest and increase your knowledge.