Tuesday, October 12, 2010

Virgin Mobile: Think Hatke

Virgin Mobile is know for its innovative commercials. These commercials are capable of attracting interest of the users, irrespective of their impact on the sales. But here the main thing is that, the ads are able to bind people on TV. Have a look at one of the best ads of Virgin.

 
The ad is all about an idea that how a girl befools her parents to go for outing with her Boy Friend. Though it was successful in getting the attention of viewers but it was not much successful in getting business for Virgin Mobile because the ad is very less about the product, but more about the girl and her parents. In the whole ad it was not clear that how the Virgin Mobile make people to ‘Think Hatke’ and the ad was not able to show the role of Virgin Mobile in this prank.
But one thing is very clear that such kind of innovative ideas do the branding of a product perfectly, and the Ad starts getting known of that particular brand.

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